The Channel Didn't Need Another Tool. It Needed a Gateway.
When our founder, Colin Knox, ran his own MSP, he hit a wall. Growth was bottlenecked by disjointed vendor tools that didn’t integrate with his PSA.
The Fix?
He hired an internal integrations specialist to build custom scripts connecting every vendor tool.
The result:
Automated billing, ticketing & asset sync.
Manual entry eliminated.
Service improved.
Growth accelerated.
Outcome: The MSP doubled in size in just two years.
Lesson Learned: Integrations = Scale
That hands-on experience proved something crucial:
PSA integrations aren’t a bonus, they’re essential to scale.
As Colin launched Passportal, he saw the same integration problem. This time from the vendor’s side:
- MSPs loved the product but hated manual workflows
- Deals stalled, competitors with integrations won
- Growth hit a ceiling
The Solution:
Prioritize integrations as a core strategy. Passportal built deep, automated PSA integrations.
Outcome: Triple-digit YoY growth, 2,600+ MSPs, acquired by N-able.
Same Problem, Bigger Stage.
At N-able, the story repeated. Vendors burned time fighting with a couple PSA integrations and lost ground to competitors who already had them.
The takeaway was clear:
MSPs depend on integrations, but building them is a nightmare.
The Breakthrough: MSPCentric is Born
Colin brought together a dream team of integration experts to solve it once and for all.
MSPCentric gives vendors a faster, smarter, and more scalable way to:
2 API calls. Built once. Integrate with all the important PSAs
Stop building integrations and chasing API changes
Deliver seamless MSP integration experiences. Your brand, your colors
Give partners what they want and accelerate channel adoption
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